Based in Philadelphia, PA, fitness blogger Adriana Falco brings over 30 years of experience and expertise in staying fit and healthy. The daughter of a health nutritionist mother and a very physically-fit father, Adriana has participated on numerous athletic teams over the years, in addition to fitness competitions, running events, bike tour rides, and triathlons. This is in addition to having a successful career in marketing as a senior marketing executive for a privately-held company and running two marketing consulting firms – Creative2xsMarketing and HMT – where she provides valuable insight into corporate marketing and communications strategies that drive brand awareness, product management, market identification and targeting, and product messaging to help drive market penetration.
Adriana holds a bachelor degree from Villanova University, a Master of Science degree from Drexel University, and postgraduate certificates in E-Commerce from Penn State University, Social Media from Seton Hall University, and Marketing Strategy from Cornell University. She is a member of the Philadelphia Art Museum and the Barnes Foundation, serves on the Radnor Hunt Race Committee benefiting the Brandywine Conservancy, and participants in numerous community events. Adriana is also a diehard Eagles, Phillies, Flyers, and Villanova fan and spends her downtime traveling, indulging in the arts and film, and writing reviews for Critics Dinner and a Movie.
Adriana workouts daily and continues to participates in various athletic endeavors including running, swimming, cycling, skiing, tennis, racquetball, pickleball, golf, riding horses, hiking, and triathlons year round. Due to her lifelong commitment to fitness and healthy living, she has achieved some of the golden secrets to keeping trim and staying young-looking and shares her inside tips, thoughts and suggestions weekly in her “Fit Past 40” blog. Be sure to sign up for an Email Subscription, follow on Twitter, and Like Us on Facebook!